Brief

Using the visual systems and branding foundation established in previous projects, each student will methodically develop a complete Olympics branding package for your chosen host city.

Objectives:

• Research the unique history, culture, environment, and architecture for a specific host city and utilize the research as design motivation.

• Develop an appropriate and adaptable Olympics logo.

• Understand the diverse range of deliverables required for a broadcast package.

• Develop a cohesive and professional two-direction pitch presentation.

• Design a complete branded style guide based on the selected direction.