Brief
This project was designed an animation for an opening campaign for a school event called Future Proof. This weeklong event is an opportunity to bring in companies from all over to speak with the students about the industry and networking. This campaign includes an opening video, accompanied by a branding package, including banners, badges, hats, and an animated poster.
Software
After Effects
Dragon Stop Motion
Credits
Design and Animation:
Hailey McMahon and Teja Hickenbottom
Music: Kelly Warner
Process
Style Frame by Hailey McMahon
Before selecting a direction to take our design, we experimented with various themes and design styles.
Style Frame by Hailey McMahon
Style Frame by Hailey McMahon
Style Frame by Hailey McMahon
Style Frame by Hailey McMahon
Style Frame by Teja Hickenbottom
Style Frame by Teja Hickenbottom
Style Frame by Teja Hickenbottom
Style Frame by Teja Hickenbottom
Style Frame by Teja Hickenbottom
Style Frame by Hailey McMahon
Style Frame by Teja Hickenbottom
Logo Iterations
Another aspect of our branding package was our logos. Teja and I each created several variations of what we thought would be a successful logo for our concept and render style.
Logo Sketches by Hailey McMahon
Logo Sketches by Teja Hickenbottom
Final Logo
Final Logo Versions
Final Colored Logo Versions
Final Style Frames
Style Frame by Teja Hickenbottom
Style Frame by Teja Hickenbottom
Style Frame by Teja Hickenbottom
Style Frame by Teja Hickenbottom
Style Frame by Teja Hickenbottom
Style Frame by Hailey McMahon
Style Frame by Hailey McMahon
Style Frame by Hailey McMahon
Style Frame by Hailey McMahon
Style Frame by Hailey McMahon
Style Frame by Hailey McMahon
Style Frame by Teja Hickenbottom
Style Frame by Hailey McMahon
Final Poster
Animated Poster by Hailey McMahon
